From Unfinished Rebuild to a Bilingual Site That Signals Trust
Providence Enterprise came to us after a difficult experience with another agency—left with an unfinished, hard-to-navigate site and a lot of important information to organize. As a global manufacturer serving multiple industries (with a strong emphasis on medical), they needed a modern web experience that could carry complex content, spotlight rigorous quality and certifications, and position Providence as a trusted partner. One more must-have: a full language switcher so every page is available in English and Chinese—critical for their teams and clients in China.
The Problem
Unfinished rebuild & messy structure.
After a stalled project with another agency, Providence was left with an incomplete, inconsistent site and unclear paths for key audiences.
Lots to say, no single story.
They serve multiple industries with a broad set of manufacturing capabilities. The site needed to lead with medical without sidelining other sectors—and bring certifications/regulatory proof forward where buyers actually look.
Global audience, two languages.
With teams and clients in China, the site had to deliver a full English/Chinese experience—same content, same design, and a seamless language switcher across every page.
The Goal
Our assignment: turn a stalled rebuild into a clear, bilingual site that helps prospects evaluate Providence quickly. Lead with medical manufacturing without sidelining other industries, organize dense information into a simple path, and surface trust—certifications, regulatory details, resources—right where decisions happen, in both English and Chinese.
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Make the journey obvious. Replace the half-finished tangle with a simple path—Industries → Capabilities → Proof → Contact—paired with clean, reusable layouts so complex topics read fast and primary actions stay visible.
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Show expertise where it counts. Lead with medical while keeping other industries one click away; place certifications, regulatory notes, and resources right next to the claims they support.
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Two languages, one experience. A site-wide EN/中文 switcher with matching menus, pages, and CTAs—content stays in sync across both.
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Built to evolve. Modular page components and baseline SEO/analytics so new proof points, pages, and translations slot in without rework.
The Results
Providence now has a modern, credible site that’s easy to navigate—and easy to trust. Medical manufacturing gets the spotlight it deserves without burying the rest of the business. Certifications and regulatory details are visible where they matter, and resources back up the story with substance. Most importantly, the English/Chinese switcher carries the entire experience in both languages, giving global stakeholders the same clear path from interest to inquiry.
For buyers, the journey feels straightforward: pick an industry, scan the relevant capabilities, confirm quality and compliance, and reach the right team. For Providence, the modular system keeps content organized and consistent—so new proof points, pages, or translations slot in without rework.
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