by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Your brand is the personality of your business. And just like every person has a story to tell, so does every brand. If you aren’t in control of your story, that means your employees and your customers are. It’s imperative that you, the business owner, take the...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who are they? Who are the people – the humans – who make up your target audience? You must know your audience so that you...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
First, I must apologize to those of you who were expecting this post last week. We had an amazing opportunity come our way and I wasn’t able to sit down and write last week but, as some would say, better late than never, right? So, as promised, I’d like to share with...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Humans have told stories, wanted to hear stories, and wanted to do things worthy of having their stories told for as long as we can track a record of human existence. From cave paintings to emojis and the great novels in between…we’re sharing our stories. It’s part of...
