by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures your time in the victory circle. 2020 brought unprecedented changes to the world we live...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Every brand is a story—hopefully a Story That Sells. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count. Sometimes, putting yourself in your customer’s shoes is a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you...
