by Kim Garmon Hummel | May 22, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey, Growing Small Business
Not too long ago, I was working with a client, a mid-sized B2B company, who was initially resistant to the idea of setting up lead scoring in HubSpot. They were confident in their traditional methods of lead qualification and didn’t see the need for a complex scoring...
by Kim Garmon Hummel | May 3, 2024 | B2B Marketing, Business Growth, Customer Journey, Email Marketing, Growing Small Business, Sales Strategy
To thrive in today’s competitive market, leveraging your HubSpot CRM to its fullest potential is crucial. HubSpot offers a wide array of features that, when utilized effectively, can streamline your operations and increase your team’s productivity. Here, we outline...
by Kim Garmon Hummel | Mar 25, 2024 | Business Growth, Communication, Customer Journey, Growing Small Business
In today’s digital landscape, your website is a lynchpin in your overall business success. And while it’s tempting to choose the platform with the lowest barrier to entry in terms of cost, the features you’ll need to understand your audience and make...
by Kim Garmon Hummel | Mar 13, 2024 | Brands That Beckon, Business Growth, Growing Small Business, Growth-Driven Design
Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand...
by Kim Garmon Hummel | Mar 12, 2024 | Brands That Beckon, Content Marketing, Social Media, Stories That Sell
When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let’s be real here, it’s a smart move. Social media channels help you reach your audience and put your business in the social...
