by Kim Garmon Hummel | Jul 19, 2023 | Business Growth, Growing Small Business, Growth-Driven Design, Stories That Sell
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
by Kim Garmon Hummel | Jul 12, 2023 | Business Growth, Data That Drives, Growing Small Business
When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get to just right....
by Kim Garmon Hummel | Jul 5, 2023 | Business Growth, Company Culture, Customer Experience, Employee Experience, Growth-Driven Design, Moments That Matter
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven...
by Kim Garmon Hummel | Jun 15, 2023 | B2B Marketing, Business Growth, Growing Small Business
If you ask us, there’s no such thing as too much experience, knowledge, or expertise. (We’d also add caffeine to that list, but that’s beside the point.) Case in point: our recent merger under the name Sauce Agency. As a combination of The Selling Agency and Sauce...
by Kim Garmon Hummel | May 31, 2023 | Business Growth, Growing Small Business, Websites That Wow
In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits...
