by Kim Garmon Hummel | Aug 26, 2022 | Content Marketing, Customer Journey, Sales Strategy
Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to...
by Kim Garmon Hummel | Aug 19, 2022 | Brands That Beckon, Business Growth, Content Marketing, Growing Small Business
As A Business Owner, Why Should You Use Instagram? Instagram is one of the most popular social media platforms in the world. It’s engaging, it’s interactive, and it’s where a lot of people spend their time. Think of Instagram as a dynamic billboard located on one of...
by Kim Garmon Hummel | Aug 9, 2022 | Uncategorized
What Are Keywords? Keywords are the words you and I use every single day as we search on Google, Bing, and other search engines. In most cases, you have a question, and keywords lead you to the answer. A search engine uses your keywords to populate search results that...
by Kim Garmon Hummel | Jul 8, 2022 | B2B Marketing, Brands That Beckon, Business Growth, Content Marketing
Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If...
by Kim Garmon Hummel | May 12, 2022 | Business Growth, Communication, Growing Small Business
You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with an objective eye. There’s plenty of ways to do that, but arguably one of the most effective tools strategists can use...
