by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Your brand is the personality of your business. And just like every person has a story to tell, so does every brand. If you aren’t in control of your story, that means your employees and your customers are. It’s imperative that you, the business owner, take the...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who are they? Who are the people – the humans – who make up your target audience? You must know your audience so that you...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
First, I must apologize to those of you who were expecting this post last week. We had an amazing opportunity come our way and I wasn’t able to sit down and write last week but, as some would say, better late than never, right? So, as promised, I’d like to share with...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Humans have told stories, wanted to hear stories, and wanted to do things worthy of having their stories told for as long as we can track a record of human existence. From cave paintings to emojis and the great novels in between…we’re sharing our stories. It’s part of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
“Let’s grab coffee” was the subject line of the message I received on LinkedIn. The sender wrote, “I’m new to my position here at XYZ Company, I saw your profile and hoped we could get to know one another.” Since coffee happens to...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
In case you’ve been living under a rock and haven’t heard, Instagram is a big deal. Since its beginning in 2010, Instagram has grown exponentially, boasting 300 million users (75 million of whom use the app daily), 90% of whom are under the age of 35....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
That sounds asinine, doesn’t it? Well, it’s not… Here’s the trick…Stop selling and start HELPING. You might be thinking, “but Kim, help is a 4-letter word in sales?!?” (You might also be wondering what becoming a LION has to...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Let’s face facts: having an online presence for your business is an absolute must. Without a website, your opportunities to spread awareness and build your clientele base is seriously limited. When faced with designing a website, many immediately think of how...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
If you’re reading this, there’s a good chance you’re familiar with Growth Driven Design (GDD) or perhaps, you’re here because you’re looking for information about what it is. Just in case it’s the latter, here’s a link where...
