by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm – build it, set it, and forget it. The purpose of a website was to be a repository of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales...
by Kim Garmon Hummel | Dec 17, 2024 | Brands That Beckon
When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate and elevate a customer’s experience with your brand help to engage new...
by Kim Garmon Hummel | Dec 17, 2024 | B2B Marketing, Business Growth, Growing Small Business, Sales Strategy
In the last blog I asked you if you had a strategy to grow your business and after making you feel a little queasy, I promised to help you out with 4 steps to building an effective sales strategy. Selling more is a sales strategy and planning and executing, measuring...
by Kim Garmon Hummel | Sep 19, 2024 | Business Growth, Growing Small Business, Professional Development, Sales Strategy
At Sauce Agency, we know how important it is for B2B teams to stay ahead of the curve, and HubSpot’s new Breeze AI tools are here to make it easier than ever. HubSpot’s latest releases are all about making things easy, fast, and unified, enabling your sales,...
by Kim Garmon Hummel | Aug 29, 2024 | B2B Marketing, Business Growth, Customer Experience, Customer Journey, Growing Small Business, Sales Strategy
Imagine this: you’re sitting in a meeting with your team, brainstorming ways to land that dream client you’ve been eyeing for months. You know the one—they’re the kind of client that would take your business to the next level. But here’s the thing: the usual marketing...
by Kim Garmon Hummel | Jul 2, 2024 | Business Growth, Growing Small Business, Sales Strategy
If cash flow is the fuel that keeps the engine of your business going, data is how you keep the fuel flowing into your business. Data is a differentiator – it always has been and now that we’re in the digital age, this has become even more true. Whether you’re a...
by Kim Garmon Hummel | Jun 18, 2024 | Business Growth, Communication, Employee Experience, Growing Small Business, Leadership, Training That Transforms
As a small business owner in the business-to-business sector, you’ve likely experienced the thrill of watching your company grow from a promising startup to a thriving enterprise. Whether you’re in IT services, manufacturing and distribution, commercial...
