by Kim Garmon Hummel | May 22, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey, Growing Small Business
Not too long ago, I was working with a client, a mid-sized B2B company, who was initially resistant to the idea of setting up lead scoring in HubSpot. They were confident in their traditional methods of lead qualification and didn’t see the need for a complex scoring...
by Kim Garmon Hummel | May 3, 2024 | B2B Marketing, Business Growth, Customer Journey, Email Marketing, Growing Small Business, Sales Strategy
To thrive in today’s competitive market, leveraging your HubSpot CRM to its fullest potential is crucial. HubSpot offers a wide array of features that, when utilized effectively, can streamline your operations and increase your team’s productivity. Here, we outline...
by Kim Garmon Hummel | Mar 25, 2024 | Business Growth, Communication, Customer Journey, Growing Small Business
In today’s digital landscape, your website is a lynchpin in your overall business success. And while it’s tempting to choose the platform with the lowest barrier to entry in terms of cost, the features you’ll need to understand your audience and make...
by Kim Garmon Hummel | Mar 13, 2024 | Brands That Beckon, Business Growth, Growing Small Business, Growth-Driven Design
Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand...
by Kim Garmon Hummel | Mar 12, 2024 | Brands That Beckon, Content Marketing, Social Media, Stories That Sell
When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let’s be real here, it’s a smart move. Social media channels help you reach your audience and put your business in the social...
by Kim Garmon Hummel | Feb 28, 2024 | Communication, Company Culture, Customer Experience
Want a knockout customer experience? You can’t neglect your employees’ experience. Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service,...
by Kim Garmon Hummel | Jan 9, 2024 | Company Culture
Got a little downtime in the next few weeks? It could be the perfect time to do some deep thinking about your business—away from the day to day grind of people, customers, orders, and operations—time to think and work ON the business for a change. Team Sauce is doing...
by Kim Garmon Hummel | Jan 3, 2024 | B2B Marketing, Brands That Beckon, Business Growth, Content Marketing, Growing Small Business
A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you’ve probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise...
by Kim Garmon Hummel | Aug 9, 2023 | Business Growth, Growing Small Business, Growth-Driven Design
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business...
by Kim Garmon Hummel | Jul 26, 2023 | Growing Small Business, Growth-Driven Design, Systems That Scale
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and...
