by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
If you’ve been in the B2B space for any time at all, you’ve likely heard the term “RevOps”. In the past few years It’s become what can seem like trending jargon. Having seemingly become a buzzword, it has many business leaders wondering “What is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What is a Pillar Page? In the ever-evolving world of content marketing and SEO, pillar pages have emerged as a cornerstone strategy for boosting visibility and structuring website content effectively. A pillar page is a comprehensive, authoritative page on a website...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Can you relate to this? You’re shopping online for a new pair of running shoes, and you click into a website. Now, all you want to know is if these shoes will help with overpronation and solve that pain in your ankle, but instead you find yourself scrolling through a...
