by Kim Garmon Hummel | Jul 19, 2023 | Business Growth, Growing Small Business, Growth-Driven Design, Stories That Sell
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
by Kim Garmon Hummel | Jul 12, 2023 | Business Growth, Data That Drives, Growing Small Business
When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get to just right....
by Kim Garmon Hummel | Jul 5, 2023 | Business Growth, Company Culture, Customer Experience, Employee Experience, Growth-Driven Design, Moments That Matter
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven...
by Kim Garmon Hummel | Jun 15, 2023 | B2B Marketing, Business Growth, Growing Small Business
If you ask us, there’s no such thing as too much experience, knowledge, or expertise. (We’d also add caffeine to that list, but that’s beside the point.) Case in point: our recent merger under the name Sauce Agency. As a combination of The Selling Agency and Sauce...
by Kim Garmon Hummel | May 31, 2023 | Business Growth, Growing Small Business, Websites That Wow
In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits...
by Kim Garmon Hummel | May 17, 2023 | Business Growth, RevOps
Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open...
by Kim Garmon Hummel | May 10, 2023 | Business Growth, Growing Small Business, Growth-Driven Design
When I say, “website redesign,” what’s your first reaction? Are you recoiling in horror, experiencing flashbacks to agonizingly long redesign projects of websites past, or are your eyes clouding with visions of evaporating dollar signs as you consider the cost? Yep,...
by Kim Garmon Hummel | Mar 17, 2023 | Content Marketing, Customer Journey, Websites That Wow
What is a Pillar Page? In the ever-evolving world of content marketing and SEO, pillar pages have emerged as a cornerstone strategy for boosting visibility and structuring website content effectively. A pillar page is a comprehensive, authoritative page on a website...
by Kim Garmon Hummel | Feb 8, 2023 | Business Growth, RevOps
If you’ve been in the B2B space for any time at all, you’ve likely heard the term “RevOps”. In the past few years It’s become what can seem like trending jargon. Having seemingly become a buzzword, it has many business leaders wondering “What is...
by Kim Garmon Hummel | Sep 2, 2022 | Content Marketing, Customer Experience, Customer Journey
When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams...
