by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm – build it, set it, and forget it. The purpose of a website was to be a repository of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you’re a business owner or marketer, you’ve likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get to just right....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you’ve probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Got a little downtime in the next few weeks? It could be the perfect time to do some deep thinking about your business—away from the day to day grind of people, customers, orders, and operations—time to think and work ON the business for a change. Team Sauce is doing...
