Keeping Morale, Building Community

Though the global situation is bleak and seems to be getting worse and worse with every new news update, the virtual world is creating a sense of community which is truly inspiring. Companies and individuals are stepping up to help those around them while still...

Marketing in the COVID-19 Pandemic

Times are uncertain. With many companies closing their doors to the public due to the COVID-19 pandemic, they may be facing the choice between paying their employees or continuing their marketing efforts. Although the world seems to have shut down for the foreseeable...

How I Balance Working From Home With 5 Kids

Let me be frank. I have a lot of kids. Like, a lot. To be more specific, I have 5 kids between the ages of 3 and 13, and one of those has lifelong severe disabilities. While I am so thankful that I have a job that has given me all the tools I need to work from home...

Ruling the #Hashtag World

♩With a hashtag here, And a hashtag there, Here a hashtag, there a hashtag, Everywhere a hashtag, All the posts have a hashtag (E-I-E-I-O)! ♩ If you’re using social media (and you really should be), and you’re not using hashtags on your posts then you really, really...

Sales Enablement: The What, Why, and How

Are you tired of dealing with tire kickers? You know, the prospects who appear to want to buy from you but never seem to make up their mind? Maybe even worse, you think they’re interested, but they outright ghost you? Does your sales team waste company hours...

3 Digital Tools & Software Worth Your Time

If you’re new to the world of digital marketing or have been thrown in abruptly due to the pandemic, the prospect of choosing what digital tools and software to use may be overwhelming. With a huge variety of choices at your fingertips and new ones popping up...

Psychology of Logo Design: Font

A logo is the visual manifestation of a brand’s identity. It’s often the first exposure to your brand a consumer will have and will affect how they feel about your company, adding to whether or not they want to do business with you. That’s why it’s so important to...

3 Reasons to Move Your Business Online NOW

If you haven’t moved your business online yet, I guarantee you’ve thought about it. Sure, if you’re not the most tech-savvy or don’t know where to begin, the task may seem daunting. This message is for you: take the leap and do it now. While there are hundreds of...