by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Think about a time when you dined at a restaurant and the experience was excellent. Got it? Okay, now, what made it excellent? How about a time when you had such an awful experience you vowed you’d never go back there again? What made it so awful? It’s likely you’re...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are red flags that an...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures your time in the victory circle. 2020 brought unprecedented changes to the world we live...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers to do? Buy a product or service? Sign-up for a newsletter? You customers need direction to take action. Is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Customers need a reason to do business with you. Generally, that reason is to solve a problem. As your prospects move through the decision-making process, they research how to solve their problem through a purchase. They’ll ask the following questions: Where...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Accessibility is the smartest business decision you can make for your brand. Why? You should be asking yourself why not?! It’s just the right thing to do. Over 60 million adults in the United States have a disability that impacts some aspect of their life. I’d wager...
