by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers to do? Buy a product or service? Sign-up for a newsletter? You customers need direction to take action. Is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
We’re thrilled to announce that Sauce Agency is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose from. Here at Sauce Agency, we know you want to be confident...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Customers need a reason to do business with you. Generally, that reason is to solve a problem. As your prospects move through the decision-making process, they research how to solve their problem through a purchase. They’ll ask the following questions: Where...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Accessibility is the smartest business decision you can make for your brand. Why? You should be asking yourself why not?! It’s just the right thing to do. Over 60 million adults in the United States have a disability that impacts some aspect of their life. I’d wager...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
HubSpot is for every business– any size, any stage. This isn’t just the CRM to invest in after the hard-earned growth of your business. This is the CRM that turns turbulent growth into a streamlined, proactive path to success. To grow, you need tools and strategies to...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
HubSpot and WordPress. Both help you build websites that delight customers, drive sales, and grow your business. Which one is right for you? HubSpot and WordPress are two great CMS options to consider. Both offer great features and services for any business. But there...
