by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s 2021. Marketing has changed. Our entire world has changed. Consumers are smarter, busier, and challenged like never before. That means they live and function in an ocean of increasingly growing choices and advertisement noise. Instead of contributing to that...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content strategies? How do you organize all of your content? Do you have a system to keep track of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best,...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands,...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Everybody’s on Twitter. Despite what the critics say, it’s the place to be right now. Every day on Twitter, there are people discussing exactly what your business offers. That’s why it’s important to establish your brand and presence on Twitter and join in on the...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
As someone who knows Generation Z, or Gen-Z, well, I understand what makes them tick. Maybe you’ve tried to figure Gen Z out and just sort of keep doing what you’re doing and hoping it works. Or, you’ve completely revamped your strategy and approach to market to a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Blogging is not as simple as it once was. Strategy, data, SEO optimization—there’s a lot of pieces of the blogging puzzle you need to be mindful of before writing a headline or drafting content. But we’ll get to that later in this blog. You’re here to learn how to...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for a specific topic only to find search results full of blogs around the exact topic you’re searching for? I...
