by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? The answer is nowhere. Google Ads can be daunting. But it can also provide the immediate results your business...
by Kim Garmon Hummel | Dec 31, 2024 | Communication, Customer Experience, Customer Journey
Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
These days you hear a lot about SEO, and for good reason. It’s a critical aspect of a business’s online growth and it can shape overall business success. But what does an effective SEO strategy look like? How do you know if it’s working? And what even is SEO? Fear...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
So, you want to grow your business. That’s a fantastic goal! In our experience, growth goals won’t get very far without a strategy. Developing a growth strategy may seem like a daunting task, but with an effective B2B Marketing team at your side, the process is so...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality....
