by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Apr 12, 2022 | B2B Marketing, Business Growth, Content Marketing, Growing Small Business
We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here....
by Kim Garmon Hummel | Mar 15, 2022 | B2B Marketing, Business Growth, Growing Small Business
Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing what works and hoping for the best, you can rely on strong tracking and...
by Kim Garmon Hummel | Mar 1, 2022 | B2B Marketing, Business Growth, Growing Small Business, Sales Strategy, Uncategorized
What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page and work towards a common, unified mission. Sales alignment can help your...
by Kim Garmon Hummel | Feb 2, 2022 | B2B Marketing, Communication, Customer Experience, Customer Journey, Growing Small Business
It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers...
