by Kim Garmon Hummel | Jan 4, 2022 | B2B Marketing, Content Marketing, Email Marketing
Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email...
by Kim Garmon Hummel | Dec 21, 2021 | B2B Marketing, Content Marketing, Customer Journey, Email Marketing
2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind....