by Kim Garmon Hummel | Dec 31, 2024 | Brands That Beckon, Communication
Would you believe me if I told you that the brain can detect grammar errors even when you’re unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the...
by Kim Garmon Hummel | Dec 31, 2024 | Brands That Beckon, Communication, Growing Small Business
Here’s the thing: your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience. Branding is a science because, in order to create a beautiful brand that’s effective, you need...
by Kim Garmon Hummel | Dec 17, 2024 | Brands That Beckon
When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate and elevate a customer’s experience with your brand help to engage new...
by Kim Garmon Hummel | Mar 13, 2024 | Brands That Beckon, Business Growth, Growing Small Business, Growth-Driven Design
Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand...
by Kim Garmon Hummel | Mar 12, 2024 | Brands That Beckon, Content Marketing, Social Media, Stories That Sell
When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let’s be real here, it’s a smart move. Social media channels help you reach your audience and put your business in the social...
by Kim Garmon Hummel | Jan 3, 2024 | B2B Marketing, Brands That Beckon, Business Growth, Content Marketing, Growing Small Business
A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you’ve probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise...
