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  • Case Studies
    • REI Nation
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    • ServiceMaster by Stratos
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    • St. Louis Catholic School
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Request A Call
What’s the Difference Between Inbound Marketing and Sales? How To Leverage Both for Your Business

What’s the Difference Between Inbound Marketing and Sales? How To Leverage Both for Your Business

by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
Personalized Experiences Delight Customers and Create Better Business

Personalized Experiences Delight Customers and Create Better Business

by Kim Garmon Hummel | Apr 28, 2022 | Business Growth, Content Marketing, Customer Experience, Customer Journey, Growing Small Business, Uncategorized

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
10 Reasons to Consider Using Business Units in Your HubSpot Account

10 Reasons to Consider Using Business Units in Your HubSpot Account

by Kim Garmon Hummel | Apr 20, 2022 | Business Growth, Communication, Customer Experience, Customer Journey, Employee Experience, Growing Small Business

Managing the technical setup of HubSpot means you’re constantly on the lookout for ways to optimize your processes and maximize efficiency. One feature that can significantly enhance your HubSpot experience is Business Units. What are HubSpot Business Units? In...
TikTok Has a Pot Problem

TikTok Has a Pot Problem

by Kim Garmon Hummel | Apr 12, 2022 | B2B Marketing, Business Growth, Content Marketing, Growing Small Business

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here....
Drive Revenue and Grow: How HubSpot and ClickUp Transform Tracking and Reporting

Drive Revenue and Grow: How HubSpot and ClickUp Transform Tracking and Reporting

by Kim Garmon Hummel | Mar 15, 2022 | B2B Marketing, Business Growth, Growing Small Business

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing what works and hoping for the best, you can rely on strong tracking and...
Sales Alignment Helps Your Business Close More Deals and Grow Revenue Smarter

Sales Alignment Helps Your Business Close More Deals and Grow Revenue Smarter

by Kim Garmon Hummel | Mar 1, 2022 | B2B Marketing, Business Growth, Growing Small Business, Sales Strategy, Uncategorized

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page and work towards a common, unified mission. Sales alignment can help your...

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