by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Dec 17, 2024 | B2B Marketing, Business Growth, Growing Small Business, Sales Strategy
In the last blog I asked you if you had a strategy to grow your business and after making you feel a little queasy, I promised to help you out with 4 steps to building an effective sales strategy. Selling more is a sales strategy and planning and executing, measuring...
by Kim Garmon Hummel | Sep 19, 2024 | Business Growth, Growing Small Business, Professional Development, Sales Strategy
At Sauce Agency, we know how important it is for B2B teams to stay ahead of the curve, and HubSpot’s new Breeze AI tools are here to make it easier than ever. HubSpot’s latest releases are all about making things easy, fast, and unified, enabling your sales,...
by Kim Garmon Hummel | Aug 29, 2024 | B2B Marketing, Business Growth, Customer Experience, Customer Journey, Growing Small Business, Sales Strategy
Imagine this: you’re sitting in a meeting with your team, brainstorming ways to land that dream client you’ve been eyeing for months. You know the one—they’re the kind of client that would take your business to the next level. But here’s the thing: the usual marketing...
by Kim Garmon Hummel | Jul 2, 2024 | Business Growth, Growing Small Business, Sales Strategy
If cash flow is the fuel that keeps the engine of your business going, data is how you keep the fuel flowing into your business. Data is a differentiator – it always has been and now that we’re in the digital age, this has become even more true. Whether you’re a...
by Kim Garmon Hummel | Jun 18, 2024 | Business Growth, Communication, Employee Experience, Growing Small Business, Leadership, Training That Transforms
As a small business owner in the business-to-business sector, you’ve likely experienced the thrill of watching your company grow from a promising startup to a thriving enterprise. Whether you’re in IT services, manufacturing and distribution, commercial...
