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  • Case Studies
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Customer Experience: When You Delight Your Team, You Delight Your Customers

Customer Experience: When You Delight Your Team, You Delight Your Customers

by Kim Garmon Hummel | Feb 28, 2024 | Communication, Company Culture, Customer Experience

Want a knockout customer experience? You can’t neglect your employees’ experience.  Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service,...
When Is The Best Time to Perform a SWOT Analysis?

When Is The Best Time to Perform a SWOT Analysis?

by Kim Garmon Hummel | May 12, 2022 | Business Growth, Communication, Growing Small Business

You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with an objective eye. There’s plenty of ways to do that, but arguably one of the most effective tools strategists can use...
10 Reasons to Consider Using Business Units in Your HubSpot Account

10 Reasons to Consider Using Business Units in Your HubSpot Account

by Kim Garmon Hummel | Apr 20, 2022 | Business Growth, Communication, Customer Experience, Customer Journey, Employee Experience, Growing Small Business

Managing the technical setup of HubSpot means you’re constantly on the lookout for ways to optimize your processes and maximize efficiency. One feature that can significantly enhance your HubSpot experience is Business Units. What are HubSpot Business Units? In...
Become The Credible, Knowledgeable Thought Leader You’ve Always Wanted To Be

Become The Credible, Knowledgeable Thought Leader You’ve Always Wanted To Be

by Kim Garmon Hummel | Feb 16, 2022 | Communication, Entrepreneur, Growing Small Business, Leadership, Professional Development, Uncategorized

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become thought leaders. Few do. It’s not easy! Thought leadership requires years of...
Why Is Customer Delight So Important?

Why Is Customer Delight So Important?

by Kim Garmon Hummel | Feb 2, 2022 | B2B Marketing, Communication, Customer Experience, Customer Journey, Growing Small Business

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers...
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