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What’s the Difference Between Inbound Marketing and Sales? How To Leverage Both for Your Business

What’s the Difference Between Inbound Marketing and Sales? How To Leverage Both for Your Business

by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
Personalized Experiences Delight Customers and Create Better Business

Personalized Experiences Delight Customers and Create Better Business

by Kim Garmon Hummel | Apr 28, 2022 | Business Growth, Content Marketing, Customer Experience, Customer Journey, Growing Small Business, Uncategorized

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
TikTok Has a Pot Problem

TikTok Has a Pot Problem

by Kim Garmon Hummel | Apr 12, 2022 | B2B Marketing, Business Growth, Content Marketing, Growing Small Business

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here....

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