by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | May 22, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey, Growing Small Business
Not too long ago, I was working with a client, a mid-sized B2B company, who was initially resistant to the idea of setting up lead scoring in HubSpot. They were confident in their traditional methods of lead qualification and didn’t see the need for a complex scoring...
by Kim Garmon Hummel | Mar 12, 2024 | Brands That Beckon, Content Marketing, Social Media, Stories That Sell
When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let’s be real here, it’s a smart move. Social media channels help you reach your audience and put your business in the social...
by Kim Garmon Hummel | Jan 3, 2024 | B2B Marketing, Brands That Beckon, Business Growth, Content Marketing, Growing Small Business
A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you’ve probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise...
by Kim Garmon Hummel | Mar 17, 2023 | Content Marketing, Customer Journey, Websites That Wow
What is a Pillar Page? In the ever-evolving world of content marketing and SEO, pillar pages have emerged as a cornerstone strategy for boosting visibility and structuring website content effectively. A pillar page is a comprehensive, authoritative page on a website...
by Kim Garmon Hummel | Sep 2, 2022 | Content Marketing, Customer Experience, Customer Journey
When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams...
