by Kim Garmon Hummel | Aug 26, 2022 | Content Marketing, Customer Journey, Sales Strategy
Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to...
by Kim Garmon Hummel | Aug 19, 2022 | Brands That Beckon, Business Growth, Content Marketing, Growing Small Business
As A Business Owner, Why Should You Use Instagram? Instagram is one of the most popular social media platforms in the world. It’s engaging, it’s interactive, and it’s where a lot of people spend their time. Think of Instagram as a dynamic billboard located on one of...
by Kim Garmon Hummel | Jul 8, 2022 | B2B Marketing, Brands That Beckon, Business Growth, Content Marketing
Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If...
by Kim Garmon Hummel | Apr 28, 2022 | Business Growth, Content Marketing, Customer Experience, Customer Journey, Growing Small Business, Uncategorized
In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
by Kim Garmon Hummel | Apr 12, 2022 | B2B Marketing, Business Growth, Content Marketing, Growing Small Business
We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here....
by Kim Garmon Hummel | Jan 4, 2022 | B2B Marketing, Content Marketing, Email Marketing
Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email...
