by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Dec 31, 2024 | Communication, Customer Experience, Customer Journey
Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from...
by Kim Garmon Hummel | Aug 29, 2024 | B2B Marketing, Business Growth, Customer Experience, Customer Journey, Growing Small Business, Sales Strategy
Imagine this: you’re sitting in a meeting with your team, brainstorming ways to land that dream client you’ve been eyeing for months. You know the one—they’re the kind of client that would take your business to the next level. But here’s the thing: the usual marketing...
by Kim Garmon Hummel | May 22, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey, Growing Small Business
Not too long ago, I was working with a client, a mid-sized B2B company, who was initially resistant to the idea of setting up lead scoring in HubSpot. They were confident in their traditional methods of lead qualification and didn’t see the need for a complex scoring...
by Kim Garmon Hummel | May 3, 2024 | B2B Marketing, Business Growth, Customer Journey, Email Marketing, Growing Small Business, Sales Strategy
To thrive in today’s competitive market, leveraging your HubSpot CRM to its fullest potential is crucial. HubSpot offers a wide array of features that, when utilized effectively, can streamline your operations and increase your team’s productivity. Here, we outline...
by Kim Garmon Hummel | Mar 25, 2024 | Business Growth, Communication, Customer Journey, Growing Small Business
In today’s digital landscape, your website is a lynchpin in your overall business success. And while it’s tempting to choose the platform with the lowest barrier to entry in terms of cost, the features you’ll need to understand your audience and make...
