by Kim Garmon Hummel | Dec 31, 2024 | B2B Marketing, Business Growth, Content Marketing, Customer Journey
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Apr 28, 2022 | Business Growth, Content Marketing, Customer Experience, Customer Journey, Growing Small Business, Uncategorized
In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
by Kim Garmon Hummel | Apr 20, 2022 | Business Growth, Communication, Customer Experience, Customer Journey, Employee Experience, Growing Small Business
Managing the technical setup of HubSpot means you’re constantly on the lookout for ways to optimize your processes and maximize efficiency. One feature that can significantly enhance your HubSpot experience is Business Units. What are HubSpot Business Units? In...
by Kim Garmon Hummel | Feb 2, 2022 | B2B Marketing, Communication, Customer Experience, Customer Journey, Growing Small Business
It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers...
