by Kim Garmon Hummel | Mar 17, 2023 | Content Marketing, Customer Journey, Websites That Wow
What is a Pillar Page? In the ever-evolving world of content marketing and SEO, pillar pages have emerged as a cornerstone strategy for boosting visibility and structuring website content effectively. A pillar page is a comprehensive, authoritative page on a website...
by Kim Garmon Hummel | Sep 2, 2022 | Content Marketing, Customer Experience, Customer Journey
When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams...
by Kim Garmon Hummel | Aug 26, 2022 | Content Marketing, Customer Journey, Sales Strategy
Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to...
by Kim Garmon Hummel | Apr 28, 2022 | Business Growth, Content Marketing, Customer Experience, Customer Journey, Growing Small Business, Uncategorized
In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
by Kim Garmon Hummel | Apr 20, 2022 | Business Growth, Communication, Customer Experience, Customer Journey, Employee Experience, Growing Small Business
Managing the technical setup of HubSpot means you’re constantly on the lookout for ways to optimize your processes and maximize efficiency. One feature that can significantly enhance your HubSpot experience is Business Units. What are HubSpot Business Units? In...
by Kim Garmon Hummel | Feb 2, 2022 | B2B Marketing, Communication, Customer Experience, Customer Journey, Growing Small Business
It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers...
