by Kim Garmon Hummel | Mar 13, 2024 | Brands That Beckon, Business Growth, Growing Small Business, Growth-Driven Design
Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand...
by Kim Garmon Hummel | Aug 9, 2023 | Business Growth, Growing Small Business, Growth-Driven Design
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business...
by Kim Garmon Hummel | Jul 26, 2023 | Growing Small Business, Growth-Driven Design, Systems That Scale
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and...
by Kim Garmon Hummel | Jul 19, 2023 | Business Growth, Growing Small Business, Growth-Driven Design, Stories That Sell
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
by Kim Garmon Hummel | Jul 5, 2023 | Business Growth, Company Culture, Customer Experience, Employee Experience, Growth-Driven Design, Moments That Matter
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven...
by Kim Garmon Hummel | May 10, 2023 | Business Growth, Growing Small Business, Growth-Driven Design
When I say, “website redesign,” what’s your first reaction? Are you recoiling in horror, experiencing flashbacks to agonizingly long redesign projects of websites past, or are your eyes clouding with visions of evaporating dollar signs as you consider the cost? Yep,...
