by Kim Garmon Hummel | Mar 12, 2024 | Brands That Beckon, Content Marketing, Social Media, Stories That Sell
When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let’s be real here, it’s a smart move. Social media channels help you reach your audience and put your business in the social...
by Kim Garmon Hummel | Jul 19, 2023 | Business Growth, Growing Small Business, Growth-Driven Design, Stories That Sell
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
