by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers to do? Buy a product or service? Sign-up for a newsletter? You customers need direction to take action. Is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead....
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you...
