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How to Align Sales and Marketing: Why Sales Enablement Drives Revenue and Delights Your Customers

How to Align Sales and Marketing: Why Sales Enablement Drives Revenue and Delights Your Customers

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing...

4 Reasons Why Blogging is Important For Your Business Right Now and in the Future

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for a specific topic only to find search results full of blogs around the exact topic you’re searching for? I...

How To Write Headlines for Blogs: 5 Key Tips To Boost Your Clickthrough Rate

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Blogging is not as simple as it once was. Strategy, data, SEO optimization—there’s a lot of pieces of the blogging puzzle you need to be mindful of before writing a headline or drafting content. But we’ll get to that later in this blog. You’re here to learn how to...

4 Essential Google Ads Tips For Your Growing Business

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? The answer is nowhere. Google Ads can be daunting. But it can also provide the immediate results your business...

Perfect for Small B2B Teams: 3 Ways ABM Builds and Optimizes Actionable, Goal-Oriented Sales Funnels

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In...

7 Reasons Innovative Companies Use Podcasts In Inbound Marketing Strategies

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality....
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