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What is RevOps? Reduce Friction and Streamline Communication by Implementing Revenue Operations Today!

What is RevOps? Reduce Friction and Streamline Communication by Implementing Revenue Operations Today!

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up...
Discover the Key Differences Between Inbound vs Outbound Marketing: How to Transform your Marketing and Grow Smarter

Discover the Key Differences Between Inbound vs Outbound Marketing: How to Transform your Marketing and Grow Smarter

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

It’s 2021. Marketing has changed. Our entire world has changed. Consumers are smarter, busier, and challenged like never before. That means they live and function in an ocean of increasingly growing choices and advertisement noise. Instead of contributing to that...
How to Align Sales and Marketing: Why Sales Enablement Drives Revenue and Delights Your Customers

How to Align Sales and Marketing: Why Sales Enablement Drives Revenue and Delights Your Customers

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing...

Perfect for Small B2B Teams: 3 Ways ABM Builds and Optimizes Actionable, Goal-Oriented Sales Funnels

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In...

4 Essential Google Ads Tips For Your Growing Business

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? The answer is nowhere. Google Ads can be daunting. But it can also provide the immediate results your business...

The Strategy Guide You’ll Wish You Read Before Starting Your B2B Podcast

by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized

If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast...
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