by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content strategies? How do you organize all of your content? Do you have a system to keep track of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It’s 2021. Marketing has changed. Our entire world has changed. Consumers are smarter, busier, and challenged like never before. That means they live and function in an ocean of increasingly growing choices and advertisement noise. Instead of contributing to that...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind....
