by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm – build it, set it, and forget it. The purpose of a website was to be a repository of...
by Kim Garmon Hummel | Aug 9, 2022 | Uncategorized
What Are Keywords? Keywords are the words you and I use every single day as we search on Google, Bing, and other search engines. In most cases, you have a question, and keywords lead you to the answer. A search engine uses your keywords to populate search results that...
