by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
As A Business Owner, Why Should You Use Instagram? Instagram is one of the most popular social media platforms in the world. It’s engaging, it’s interactive, and it’s where a lot of people spend their time. Think of Instagram as a dynamic billboard located on one of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What Are Keywords? Keywords are the words you and I use every single day as we search on Google, Bing, and other search engines. In most cases, you have a question, and keywords lead you to the answer. A search engine uses your keywords to populate search results that...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality....
