by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Can you relate to this? You’re shopping online for a new pair of running shoes, and you click into a website. Now, all you want to know is if these shoes will help with overpronation and solve that pain in your ankle, but instead you find yourself scrolling through a...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven...
