by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm – build it, set it, and forget it. The purpose of a website was to be a repository of...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven...
