Psychology of Logo Design: Color

The most iconic brands have one thing in common: keeping true to their brand identity. One of the most common and most crucial is the all-powerful logo. A logo is the most influential image a brand has. Your logo’s design has a huge effect on how customers and clients...

5 Brand Myths that Terrorize Businesses

Welcome to the new decade! As a growth-driven agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance of branding, particularly with our small-medium businesses that we work with....

Authenticity Wins on Instagram

Instagram is an amazing way to increase your reach to new audiences and garner more traffic for your company. It’s one of the easiest ways to spread your brand’s message through hashtags and quick snapshots of your products, services, customers, company culture, and...

Mindset Shifts to Increase Sales

So, you want to increase your bottom line. Age-old wisdom says you just need to be in front of more people. Whether that means doubling the number of cold calls you do in a day or doors you knock on in a week, the message was clear: just make your pitch more times....