Green365: Zero Waste Roots to Solar-First Growth
Green365 began as a Zero Waste education and consulting practice. As founder Nancy Chung expanded into solar consulting—advising homeowners and businesses and connecting them with vetted installers—the website needed to reflect a new center of gravity: solar (with roofing referrals) first, Zero Waste second. Team Sauce rebuilt the brand’s web experience to tell that story clearly, convert consultation requests, and preserve the educational blog that longtime followers still rely on.
The Problem
Focus had shifted, but the site hadn’t.
The 2019 site emphasized Zero Waste consulting; the business now leads with solar guidance and roofing referrals—creating a mismatch between audience intent and on-site messaging.
Outdated design & structure.
A content and visual system from a prior era underplayed today’s primary offer (solar) and buried the call to book a free consultation.
Two service lines, one story to tell.
The site needed to sell the value of solar while still honoring the brand’s Zero Waste mission and blog archive.
The Goal
Sauce set out to refocus Green365’s site around a solar-first consulting story—clarifying what they do, modernizing the brand, and making it effortless to book a free consultation—while keeping Zero Waste education visible as a supporting pillar.
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Lead with solar, without losing the legacy. Make solar consulting the hero, with roofing as a related pathway, while keeping Zero Waste visible as a secondary focus with an intact blog hub.
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Purpose-built paths. Give homeowners and businesses clear routes (Residential/Commercial) with a simple flow: Learn → See savings → Book a free consult.
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Modern, minimal design. Photo-forward layouts, streamlined copy, and a restrained palette anchored by Green365’s signature green.
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Credibility that travels. Surface reviews, locations, and practical savings info to build trust before the first call.
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Future-ready foundation. Clean IA, SEO hygiene, and analytics so the team can measure interest, iterate fast, and grow.
The Results
Green365 now tells the story in plain sight: a solar-first advisor who connects people with the right installers—no hard sell, no confusion. Roofing referrals sit naturally alongside solar, and the Zero Waste blog stays intact for folks who want to keep learning. The design is clean and photo-forward, the menu is simple, and Book a Free Consultation is easy to spot on every page—phone or desktop.
Getting started takes fewer steps. Homeowners and businesses pick Residential or Commercial, see a short “how it works” walkthrough, skim quick answers, and book. Reviews and straightforward savings info build trust early, so visitors feel confident moving ahead. The upshot: fewer clicks, clearer choices, and a site that helps more people raise their hand.
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