A Unified Web Experience Accelerates Leasing for Premier Property Management Group
Premier Property Management Group (PPMG) manages single-family rentals across multiple markets in the South and Midwest, operating two entities (PPMG and PPMG of Texas) and belonging to the REI Nation family of companies. Their existing online presence lived on an aging Propertyware site and separate brand experiences—creating friction for renters and investor partners alike. Team Sauce designed and built a new WordPress website that unifies the experience under one domain, surfaces clear paths for renters and investors, and integrates property listings from both entities.
The Problem
Outdated platform & fragmented experience.
The legacy Propertyware site constrained design, content, and UX. On top of that, PPMG and PPMG of Texas operated separately online, creating duplication and confusion for visitors searching homes across markets.
Two distinct audiences, one unclear journey.
Renters needed fast, city-specific search and a simple application path; investors needed to understand who PPMG is and how the relationship with REI Nation works.
Listings locked in a single system.
Rental inventory lived inside Propertyware. PPMG needed that data visible and easy to browse on a modern, brand-right website.
The Goal
Sauce set out to deliver a modern, user-first web experience that unifies two operating entities under one domain, puts listings front and center, and makes it effortless for renters to search and apply—while giving owners/investors a direct route to REI Nation.
- One unified front door, two entities intact. Keep branding cohesive while routing applications and contacts to the correct PPMG entity behind the scenes.
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Purpose-built paths for each audience. Streamline renter actions (search → checklist → apply) and make investor next steps obvious and credible.
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Listings where users need them. Integrate Propertyware so inventory from both companies appears consistent.
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Fewer roadblocks, faster decisions. Spotlight the simple process and support self-service with clear About and Maintenance FAQs.
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Future-ready foundation. Build in baseline SEO/analytics so updates and insights are straightforward.
The Results
PPMG now welcomes visitors through a single, modern front door that unifies two operating entities without exposing the complexity behind them. From the homepage, a city selector sends each visitor to the right environment while the look and feel stay consistent end-to-end. For renters, the path is shorter and clearer: For Rent and Search for a Property lead with intent, the Application Checklist sets expectations up front, and Apply Now stays within reach—shrinking the gap between “just browsing” and “I’m ready to apply.”
Owners and investors get an equally direct route. Global Hire Us entry points guide them to REI Nation, aligning their intent with the right team and avoiding renter-facing dead ends. Under the hood, the consolidated IA still respects how the business runs: market pages resolve to the correct subdomain and application system, all connected through a single, cohesive navigation. Supporting content—About Us, Maintenance FAQs, and Careers—is easy to find from anywhere, enabling self-service and reducing support touches. The net effect: fewer clicks, clearer choices, and a site that scales cleanly across markets and teams.
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