by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with an objective eye. There’s plenty of ways to do that, but arguably one of the most effective tools strategists can use...
by Kim Garmon Hummel | Dec 31, 2024 | Uncategorized
In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers...
